More speed, more money

01 September 2014

Does it really matter if your site is fast or not? I mean, if the user really wants to buy the product or read the article, she will do it right? Well, no! A faster site will increase your page views, increase the conversions and make happier end users. Read all about it here:

Conversions, revenue and brand impact

• The Obama campaign - "We made the new platform 60% faster and this resulted in a 14% increase in donation conversions."
• Walmart - For every 1 second of improvement, Walmart experienced up to a 2% conversion increase
• Bing and Google - Bing shows that slower pages decrease the revenue per user.
• Shopzilla - By speeding up their site by 5 seconds, Shopzilla increased the conversion rate 7-12%, doubled the number of sessions from search engine marketing, and cut the number of required servers in half!
• Amazon.com - For every 100 milliseconds increase in load time of Amazon.com sales decreased by 1%
• Mozilla - Mozilla made the average page load time 2.2 seconds faster and increased download conversions by 15.4%
• Staples - One second faster home page in median and six seconds fatser 98th% made the conversion improved by roughly 10%
• Slow sites and brand impact - Tammy Everts is one of the leading experts in web performance and show us how a slow performance will impact your brand.

Speed and traffic

• Google - By slowing down pages with a 200 milliseconds delay, users did 0.22% fewer searches.
• Yahoo - A 400 milliseconds slowdown resulted in a 5-9% drop in full-page traffic.
• LinkedIn - If page load time increases 1 second, page views per member drop 15% (or 100ms page load time increase causes 1.5% page view drop)

Speed and savings

• Netflix - By turning on gzip compression, Netflix resulted in a 13-25% speedup and cut their outbound network traffic by 50%.

SEO and speed

• Speed is a ranking factor - Faster webpages will increase your page rank at Google.

Written by: Peter Hedenskog